Self Financial · Started Using Self

Self wanted to create authentic, story-driven content centered on financial progress and credit confidence, highlighting how their platform helps people build stronger financial futures.

We partnered with Self’s internal marketing team to shape personal journeys of rebuilding credit, reaching milestones, and gaining access to opportunities that once felt out of reach. And set the spots in a coffee shop!

In addition to directing, we handled full production and post-production across each piece. The finished spots were used across broadcast, Self’s website, digital channels, and social platforms as part of their broader mission to make credit building more accessible for everyone.