Agency DeepLocal came to me with the idea of using a robot to implement fun holiday traditions, based on what users will enter on an interactive website. In addition to directing, myself and my team produced and provided production, in which multiple scenarios were filmed of our hero robot acting out various options, based on potential user input, using data from Google Analytics. The result was multiple teaser videos on social media such as Pintrest and Instagram, which led users to the interactive website. Once there, they would answer a series of mad libs, which then played a user specific video tailored just for them, promoting a specific scent. Tons of fun directing a robot. client: sc johnson / glade agency: ogilvy / deeplocal ep: jason georgen producers: jacob finch / chad calcagno director + editor: andy kelemen co-producer: lisa verzilli dp: ryan kroboth sound design + mix: ryan stewart color: glenn syska vfx: klay abele / danny johnson